Pay-Per-Click Paid Inclusion (PPC)

An effective way to ensure a successful PPC (pay-per-click) ad campaign is to note the following:

  • How much competition is there for the keyword?
  • How many searches are there for the keyword?

In other words, a keyword that has low competition, but high search volume would be one good way to approach a PPC ad campaign.

A typical initial SEO/SEM (10-12 hour) campaign does not include a PPC or paid inclusion campaign. An Initial PPC set-up can be implemented into the initial campaign; however, due to the nature of PPC and competition, consistent management of the campaign(s) must be factored into a recurring SEO/SEM maintenance plan.

Overit Media scours Google and your specific industry to find the best placement and keywords that could potentially bring targeted traffic to your website. Overit Media can develop and manage a PPC campaign for a percentage of the overall monthly budget.