Organic Search Engine Optimization
After a person performs a search via a search engine, such as Google, the results will appear as 'organic' listings (down the left-hand/center column) and paid ad listings (these are found above the organic listings and down the right hand column of the search results).
You need traffic from the organic listings.
Often, the most valuable traffic a website can get arrives when a person clicks on the organic listings in a search engine.
Organic SEO will shape your website for the following:
1. Authority (do visitors AND search engines consider your website to be authoritative?)
2. Trust (do visitors AND search engines 'trust' your website?)
3. Relevance (is your website highly relevant to particular search phrases?)
As your website becomes more visible in the organic listings, your overall traffic will increase. More traffic = more business.