Organic Search Engine Optimization

When an Internet searcher uses a keyword or phrase, a search engine returns listings that they consider as relevant as possible, based on content and merit. That 'merit' is typically based on how authoritative a website is for a particular topic and how many inbound links (these are akin to 'votes') a site has from various authoritative websites located on the web.

A search engine such as Google will return 'organic' listings (down the left-hand column) and paid ad listings (these can be found on top of the organic listings and on the right hand side). Organic search engine optimization is based on building the merit that a site deserves to be ranked well in the organic listings. Organic SEO also helps increase the amount of natural, targeted traffic to a website.

Full Site Analysis & Strategy

Overit Media performs 'reverse engineering' of both your site and that of your competition in order to note what works and what doesn't work in regards to rank and usability.

From there, Overit designs an ethical SEO strategy to help your site get the search engine notice and targeted traffic it deserves. A comprehensive strategy works best when benchmarks are determined and evaluated throughout the campaign. A typical campaign based on longevity, rather than a bullet to the top, requires patience as the success of the initial campaign can take between 6-9 months.

Ethical On-Page Best-Practices

  • Content Creation, Development & Strategy

Site DNA

  • Meta Data Coding & Other Coding Elements
  • Google Site-map Creation & Implementation
  • Intra-Site Linking

Off-Site Internet Marketing Services

  • Quality Link Building Program
  • Directory Submissions (free & paid)
  • Article Composition & Submission
  • Blogging
  • Viral Social Media Marketing

Content Creation and Development

Your website's content should be creative and interesting to your audience while remaining 'search-engine-friendly'. In other words, it should be geared toward your audience and their needs. You add portions of your content that will encourage a search engine to consider your site for a higher ranking without taking away from the site visitor’s experience.

Keyword (your audience searches with these) analysis, keyword additions, usage and placement are important factors for both your audience and the search engines.

Overit Media creates and boosts the amount of relevant, site visitor-specific content with keywords for each optimized page in order to:

  • Increase the site's appeal to visitors
  • Keep the site consistent with competitor and search-engine-friendly standards and averages
  • Compose content that contains keywords/key phrases
  • Start making the site a 'destination' site in order to encourage repeat visits
  • Capitalize on the search engines’ need for fresh content

Quality Link-Building Program

Gaining links from outside Internet properties (the lingo can include: inlinks, inbound links, back links, etc.) that are relevant to your site and its contents helps show the search engine authoritativeness.

These links let the search engines know that your site is an important site to include in high ranking results. Links are somewhat like ‘votes’ from other authoritative sites. Links play a vital role in good organic search engine rankings and should be a part of every optimization effort.

Link popularity is key to search engines as they try to determine how authoritative a site is. Effective Link Popularity is directly related to the quality of those links.

By gathering links of high quality and not quantity, your site will be considered more authoritative and worthy of a higher ranking. Again, working in tandem with the previously mentioned techniques (content, keywords, meta data, etc.), the quality of links already pointing to your site and new links will all work together to increase site and company visibility.

Directory Submissions, Article Submissions, Blogging

Having an off-site presence helps build brand visibility and reputation, creates another vehicle for visibility and adds to the value of your site by providing more quality links to your site.

We can compose appealing and information packed articles that convey your brand’s identity while remaining informational and focused. Articles are a form of public relations that lead back to a website.

Internet directories are a source much like the traditional 'yellow pages'. A listing in a well-respected directory gives a site outside visibility and a valuable link.