Making the Internet Local

As search engine habits gravitate from global search to local search, many online businesses or businesses with an online presence are missing important local Internet traffic located right in their backyards. By using local search engine optimization (SEO) or Internet reputation management, businesses increase their visitor and customer base.

During a 2007 study of local search habits, 86% of people surveyed reported that they search for local businesses as compared to only 70% a year ago. (Source: Marchex)

Many businesses fall short of appealing to their local audiences. Search behavior is strongly connected to print advertising, still. As consumers view an ad in traditional media, they often then search for the company online. More often than not the consumer will then either (a) purchase a product or service online or (b) travel to the business to purchase a product or service in person.

In fact, businesses and advertisers who recognize this trend are spending roughly $5 billion dollars a year on local Internet ads. This is projected to grow to $25 billion within the next decade. Internet savvy businesses are closely watching and acting on the local optimization trend. Optimizing your site for local search traffic is in great demand and Overit Media has the answer.

Businesses with an online presence need not be selling a product or service for this equation to work. Businesses or organizations whose online presence is perhaps informational are able to attract the same traffic.

If your business is not optimized for local internet traffic you may be missing an entire segment of your target audience. That's why we offer local internet search engine optimization (SEO) and Internet reputation management.

Internet reputation management includes

  • Internet Press Releases
  • Blogs
  • Social Media Reputation Management

Competitive Intelligence Analysis

Overit Media performs 'reverse engineering' of your competition in order to note what works and what doesn't work in regards to rank and usability.

From there, Overit designs an ethical SEO strategy to help your site get the search engine notice and targeted traffic it deserves. A comprehensive strategy works best when benchmarks are determined and evaluated throughout the campaign. A typical campaign based on longevity, rather than a bullet to the top, requires patience as the success of the initial campaign can take between 6-9 months.